Innovation runs deep at Superior, from pioneering video auctions to leading the way in online bidding. Superior Purebred Auctions, the easiest place to source your next bulls. Built on the best technology, backed by unmatched trust and delivering complete confidence in every purchase. 🔗 View upcoming purebred auctions today at bid.superiorlivestock.com | Superior Livestock / Superior Purebred

🎥 Superior's Week in the Rockies Video Auction is LIVE all week! Tune in now at superiorlivestock.com and watch the biggest event in cattle marketing unfold. | Superior Livestock / Superior Purebred

We wrapped up another incredible Gulf Coast Classic Video Auction with 50,000 head offered over the past two days #TheSuperiorWay. 🎥 If you caught Superior Sunrise, you saw Callee Fischer catch up with two of our top hands — #SLAReps Rayburn Smith and Jeremy Richerson—who’ve helped build this auction into what it is today. Year after year, the cattle get better, and the prices follow suit. And now… it’s time to celebrate! 🦞 We’re closing things out with the famous Smith Cattle Company Crawfish

Check out a few featured lots from Superior Livestock's February 5th video auction. Cattle producers sold 21,650 head of calves, yearlings and bred stock totaling 190 lots from 24 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 72 different successful buyers. Cattle were sold on contract to deliver immediately through October 2026. 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗟𝗶𝘃𝗲𝘀𝘁𝗼𝗰𝗸’𝘀 𝗻𝗲𝘅𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗶𝘀 𝗼𝘂𝗿 𝗚𝗿𝗲𝗮𝘁 𝗣𝗹𝗮𝗶𝗻𝘀 𝗖𝗹