"Bonalu, a centuries-old festival in Hyderabad, has a rich history that dates back to 1823. It all started when a devastating plague swept through the city in the 19th century. The people prayed to Goddess Mahakali and so, the tradition of Bonalu was born. As Potharajus, we're proud to be a part of this legacy. Our intricate makeup, which costs anywhere between Rs 10,000 to Rs 40,000, is a labor of love. We've modernized our look, moving away from traditional vermilion and ash, but our dedicatio
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