373K views · 7.1K reactions | Jeep is taking Big Mouth Billy Bass on a death-defying adventure in a new ad from Highdive. The animatronic largemouth bass peaked in popularity in the early 2000s as a novelty toy, with the singing fish appearing everywhere from an episode of “The Sopranos” to George W. Bush’s campaign bus. 🚙 Jeep has recast Billy as the main character in “Billy Goes to the River,” an ad plugging the safety features of its 2026 Jeep Cherokee hybrid. Stellantis does not plan to run

***BIG MOUTH BILLY BASS*** (Jumbo Singing Fish)