FROM THE DICK SHAPPY COLLECTION: The 1969 SAMCO Cord Warrior Cord automobiles were innovative American luxury cars produced by the Auburn Automobile Company, known for groundbreaking Art Deco designs like hidden headlights, front-wheel drive, and advanced technology. Auburn was founded by the Eckhart brothers in Auburn, Indiana, in 1900, growing from their Eckhart Carriage Company, which they had founded in 1874. They later sold the company to transportation mogul E.L. Cord in 1924, who launched
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FROM THE DICK SHAPPY COLLECTION: The 1969 SAMCO C…
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A Brief History of the Cord Automobile
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Have you heard of E.L. Cord? Cord, a lifelong fan of cars and racing, also had a knack for business. Taking a job in 1924 at the faltering Auburn Automobile company in Indiana, he accepted a low salary in exchange for stock in the company. After successfully turning the company around, he had accumulated enough stock to have controlling interest. Soon after, he purchased the famed Duesenberg company, known for their racing prowess, but nearly bankrupt. Under Cord’s direction, Duesenberg soon cre
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Have you heard of E.L. Cord? Cord, a lifelong fan of cars and racing, al…
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E.L. Cord was responsible for some of the most striking American automobiles of the pre-War era. His Indiana-based automobile companies, Auburn and Duesenberg, were leaders in style, speed, and technology. The namesake Cord was intended as a luxury make to compete with Packard, Cadillac, and Stutz. Introduced in 1929, the Cord L29 was a revolutionary vehicle, generally credited as the first American front-wheel drive car. | America's Transportation Experience / AACA Museum, Inc.
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