Developing a robust and reliable watch means testing it against all possible shocks. At ROLEX, work is tirelessly done to meet the needs of those affectionately called ‘the worst wearer’. To do so a robot can be used to reproduce the gamut of human arm gestures and movements, from the extraordinary to the everyday. The difference is this robot does so at inhuman speeds. Only then does Rolex ensure the superlative performance of each watch, regardless of the shakes and shocks. Whatever you choose

ROLEX always strives to ensure that its watchmaking remains easy to use, regardless of the complexities it faces in achieving this goal. Take the Saros calendar. It equips the Sky-Dweller with an annual calendar using just four gear-trains and two additional gear ratios. And the Ring Command system, enables date, month, local time and reference time to be set using only the rotating bezel and winding crown. Simplicity drives the brand's entire manufacturing process because it knows from experien