How do you sell a new lipstick? The L’Oréal Paris campaign to promote its Infaillible Matte Resistance liquid lipstick is an example of creativity in action. From the ad text to the images and emojis used, EVERYTHING in the campaign is designed to grab attention and augment consumer interest. 💄🎨 Lines like “fasten your seatbelt” and “make a bold entrance” creates a sense of excitement and adventure around the product. Emojis add a fun, youthful touch, while the call to action of “choose your t
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