The creator economy is splitting in 2026: those scaling with AI avatars, and those still trading time for money. While you’re spending 3 hours filming one video, AI creators are producing 15-20 pieces of content. Same quality. Zero burnout. Brands don’t care if it’s “really you” on camera. They care about conversion rates and consistency. UGC deals pay the same either way. This isn’t about being fake—it’s about leverage. The same way photographers went from film to digital, creators are going AI
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👏 A brilliant year at Photo Museum Ireland In 2025, we welcomed over 65,000 visitors to 9 exhibitions, supported 17 artists through development residencies, published 8 artist-led books, and delivered 150 free public events. This year also saw the launch of an exciting new virtual exhibition platform, with 3 virtual exhibitions expanding access to our programme nationally and internationally. Connecting artists with audiences sits at the core of our work - we've worked with young people, studen
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