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Overview Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.

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TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data ...

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4 days ago · Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series. NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on ...

Explore even more audio insights with the additional data tables here. It comes as no surprise that, similar to viewing trends surfaced in The Gauge for the final months of the year, both news and sports formats saw increased audience levels. This is expected every four years surrounding national elections, and annually as Major League Baseball playoffs …