In this week’s My Creative Career, Jonathan Ford reflects on the secrets of designing “seductive” packaging, plus a chance ...

Gordon Young looks at the meteoric rise of BYD and explains a shortcoming that might drag on growth: a lack of brand legacy.

The convergence of linear and digital isn’t some distant point on the horizon – it’s happening now. But advertisers are ...

After ingesting all things Super Bowl, System 1’s Andrew Tindall is now a true believer in ‘feral’ ads. Will you join him?

Moving away from influencer-only trips is part of a bigger shift in how brands think about their social media marketing.

The campaign was created by agency of record AMV BBDO alongside Spark Foundry and highlights the retailer’s trade-in deals.

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...

The work by Leo Burnett sees the rapper launch his signature combination of nine McNuggets, fries, Sprite, an Oreo McFlurry and BBQ sauce.

Tasked with creating a healthcare brand aimed at Indigenous Americans, global design consultancy Elmwood looked for inspiration in the traditional craft of quiltmaking. Will Hurrell, of Will Hurrell ...

Climate Transition Plans will become crucial for comms teams thanks to the EU’s directive on ESG, says Olly Lawder at Revolt.

The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...

How can marketers justify the $8m Super Bowl spot when that sum could go a long way on TikTok? Iris Americas CEO Jill Smith ...