Warner Bros. Discovery has underlined its position as the home of winter sports in Europe, striking a deal to showcase Shaun ...

Paris Saint-Germain is continuing to benefit from the marketing pull of its South Korean international winger Lee Kang-in, ...

DAZN has hired former NBA executive Chus Bueno to head up a new basketball vertical that pools together its rights in ...

A new report published today by Sportfive claims that 76 per cent of women’s football fans feel there is not enough coverage ...

Kit McConnell, one of the most experienced administrators in world sport, is to leave the International Olympic Committee ...

After previous forays into the English Premier League football market, Asia-facing online betting operator BK8 has entered ...

A Central Asian bid is being lined up for the 2031 Asian Cup and Australia has also submitted its interest to stage a ...

Nine Entertainment has posted a A$96m ($61m) profit in the half-year results, down 15 per cent year over year despite ...

Italy’s six-year ban on domestic betting sponsorship and advertising in sport is set to be overturned in what will represent ...

A deal announced today (Tuesday) between Grand Slam Track (GST) and Stats Perform represents a rare foray into athletics for ...

Volleyball World, the sport’s commercial arm, has struck a deal with virtual advertising provider TGI Sport that will help ...

Canadian athletic apparel brand Lululemon has made its biggest sports ambassador deal to date with the signature of Ferrari F1 driver Lewis Hamilton as its newest representative.