As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

Airbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.

There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to ...

The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...