A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is supported by a Depop shop curated by the R&B icon.

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators ...

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.