The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.” ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Major League Soccer is looking to expand soccer’s popularity and cultural relevance ahead of the FIFA World Cup with a yearlong marketing plan that launched Feb. 12, according to information shared ...

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia rose 7% from 2025. Celebrities dominated Super Bowl advertising, with 102 ...