The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

The social landscape is moving fast, but you don’t have to be left behind. Social discovery no longer follows a single formula, and aligning with the latest trends will help your brand generate better ...

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

Major League Soccer is looking to expand soccer’s popularity and cultural relevance ahead of the FIFA World Cup with a yearlong marketing plan that launched Feb. 12, according to information shared ...

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.