CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.

The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.

The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to ...

The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to ...

Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor ...

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported ...

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.

The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is supported by a Depop shop curated by the R&B icon.