CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the ...

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over ...

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate ...

Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger ...

As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, ...

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...

As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as ...