After 11 months of maternity leave, I returned to work in a new role, as a design director. Sounds exciting? Something I’d be ready for? A new challenge after nappies, weaning, and nap battles?

When Templo’s playful new identity for GF Smith was revealed earlier this year, the response, at times, bordered on unhinged. “First Trump, and now this to deal with,” one designer Tweeted.