The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef, Gordon Ramsay, joined as ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Comment sections remain an untapped source of intent-based data, says Kelly Andresen, who recently left USA Today to head up ...

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands.

Nada Arnot, The Economist's EVP of marketing, on why it's steering clear of AI licensing deals and partnering with Claude on ...