Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Let's talk about the Dead Persuadable Voter Theory. It goes like this: Undecided voters aren’t offline. They’re disappearing.

Democrats suffered from underwhelming turnout among some of their most crucial voting blocs, according to an analysis of 2024 ...