As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the ...

Omnicom Group’s GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.

Take Some Time Off’ highlights some absurd ways travelers might afford vacations—though there’s an easier way.

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.

Clients who want better agency work must prioritize honest communication, respect and self-awareness to strengthen the relationship.

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more.

Brands can gain cultural relevance and consumer attention by acting fast on emerging micro-moments instead of relying on long-term seasonal campaigns.