Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

In a major development that signals a strategic shift in its long-running privacy overhaul, Google has confirmed that it will ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

For years, Google touted its plan to phase out third-party cookies as a win for user privacy. The message was clear: the tech ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

Google will not be rolling out a standalone prompt for third-party cookies and will maintain its current approach to offering ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...