Genes are universal, and so is controversy. The “Sydney Sweeney Has Great Jeans” American Eagle ad campaign, which played on the homophones “genes” and “jeans,” sparked conversations about Western beauty standards,

The 4-time Grammy winner, 37, name-dropped the “Euphoria” actress in her new song, “I’m Goin’ In Till October.”

On Friday, American Eagle posted a statement to Instagram defending the campaign: “This is about the jeans. Her jeans. Her story,” the company wrote, adding, “Great jeans look good on everyone.” The retailer noted that proceeds from Sweeney’s campaign will go to Crisis Text Line to help victims of domestic violence.