The bowling bag has become the in-demand purse for fall, as trend-setting celebrities have been spotted toting the sporty, ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...

The talent search will culminate in a brand-new reality competition series which will be ... A chance to work with the BBC’s ...

Paradigm has launched The Sports Group, a dedicated, all-encompassing division established to represent a roster of elite ...

WARC’s Global Media Trends report is estimating brand spend in sport to top $60.9 billion globally. With social media taking center stage -- and with the “Summer of Sport” kicking off major events ...

The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...

The Texas-based NFL team are also considered the league’s strongest team brand, ahead of the Kansas City Chiefs and the San ...

Papa Oppong, a Ghanaian fashion designer has chartered a new exciting path in his careerThe young man has joined Nike, a ...

A Minnesota sports drink brand is hitting social media influencer Logan Paul’s beverage company, Prime, with a trademark ...

This growth, driven by increased revenues, higher ticket prices, and a new TV rights deal, solidifies their position as not only the top NFL brand but the most valuable sports brand globally. The ...

A startup called Shake, which soft-launched in the iOS store earlier this year, offers simple prediction games targeting a Gen Z audience in which users earn tokens that can be redeemed for prizes.

The campaign highlights Reebok’s return to sport featuring its global roster of athletes and artists including Angel Reese, ...