The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk. Eleven years after purchasing WhatsApp, Meta is going full ...

The EU is probing if Meta’s changes to its “pay or consent” model are enough to comply with the Digital Markets Act.

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

Meta's move to bring more ads into WhatsApp isn't happening in a vacuum; this move is part of a much larger shift across the company's platforms toward AI-powered advertising and monetization. As ...

Meta (NASDAQ:META) plans to roll out fully AI-automated ad creation and targeting by the end of next year, The Wall Street Journal reports. Currently, Meta's ad platform can tweak existing ads ...

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the ...

Step 4: Audience targeting. Advertisers used to Meta will need to adjust as Google Ads doesn’t rely on interest-based targeting. Instead, you’ll use: ...

Now, Meta said its lawsuit against the CrushAI maker aims to prevent it from further circumventing its rules to place ads on its platforms. Meta alleges it has lost $289,000 because of the costs ...

If you’ve been running Meta ads in the last 12 to 24 months, you would have noticed one key shift – automated targeting. Since the introduction of Advantage+ features in August 2022, Meta Ads ...

Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s top court affirmed Thursday that the region’s privacy laws limit ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta’s rolling out a new ad option ...

Meta is beginning its first “small test” of ads on Threads, Instagram head Adam Mosseri announced, as the company looks to finally start making money off the service.