MANILA, Philippines — Korean actor Kim Soo-hyun lost another endorsement from Prada. Just months after being its brand ...

Kim Soo-Hyun faced contract termination with Prada due to controversy involving Kim Sae-Ron, reigniting the 'Prada Curse' ...

SEOUL--Brands including Prada have cut ties with South Korean actor Kim Soo-hyun amid controversy over ... Dinto, a South Korean cosmetic brand, also announced it was ending its advertising ...

Kim Soo-Hyun is getting entangled in back-to-back controversies. After his name got embroiled in a major controversy for allegedly dating late actress Kim Sae-Ron while she was a minor ...

Industry experts suggest potential financial losses exceeding ... endorsement value and brand trust have drastically declined. The controversy surrounding Kim Soo-hyun underscores the ...

On March 27, 2025, Pannchoa reported that Kim Soo-hyun could have ... the series and the broader Disney brand. The reported $123 million fine that Kim Soo-hyun might face is speculated to be ...

South Korean actor Kim Soo Hyun’s agency, GOLDMEDALIST, has launched a robust legal campaign to combat online harassment and ...

A growing number of South Korean celebrities have begun to publicly distance themselves from actor Kim Soo Hyun, following a ...

French outdoor sportswear brand Eider faced public backlash for allegedly maintaining its endorsement deals with Queen of Tears star Kim Soo-hyun. On March 21, 2025, Allkpop cited several industry ...

Despite the denials, the controversy has severely impacted Kim Soo Hyun’s public image. He has lost major brand endorsements ... which resulted in the loss of several roles and endorsement deals.

In a turn of events, Kim Soo-hyun is set to take legal action against defamatory statements made against him in the Kim Sae-ron saga.