Snap (NYSE: SNAP) is enhancing its presence in the Middle East and North Africa (MENA) by investing in augmented reality (AR) initiatives. At Web Sum ...

Augmented reality (AR) has become a hot topic in the entertainment, fashion, and makeup industries. Though a few different ...

"Our collaboration with Snap continues to uncover how AR is reshaping consumer behavior in real time," said Heather O'Shea, Chief Research Officer, Alter Agents. "This study offers a fascinating look ...

In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowerin ...

There is an almost ‘irresistible’ marriage between artificial intelligence (AI) and extended reality (XR), yet while their ...

What's the state of AR in 2025? From Meta’s Quest 3 to Google’s Android XR, explore the latest trends, key players, and ...