Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

launching a Winter 2024 collection that amalgamates the iconic look of Moon Boot’s ski tradition with Adidas’ sport-style DNA. This collection dropped on November 7, 2024, and is being sold on the ...

There is a common misconception that Adidas stands for "All Day I Dream About Sports", but the real meaning behind the name ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...

The Jaguars have worn the famed adidas “three stripes” in all 17 varsity sports since 2018 as part of a contract that was set ...

Three stripes and Gold and Blue unite to inspire future champions adidas and National University (NU) are excited to announce ...