starbucks brian niccol

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Starbucks, Brian Niccol

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Reuters on MSN · 4d

Starbucks shares rise as CEO Niccol's turnaround efforts gain traction

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Men's Journal on MSN · 2d

Starbucks CEO Brian Niccol Makes Bold Promise

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New earnings metrics revealed that same-store sales were down for the sixth consecutive quarter,

QSR magazine3d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

2don MSN

Starbucks Closing Up to 90 Locations Amid Major Change, CEO Brian Niccol Announces

Just a few weeks ago, Starbucks announced a significant overhaul is coming to over 1,000 of its stores by the end of the year ...

4don MSN

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

3don MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Gentleman's Pursuits on MSN2h

Protein Coffee Revolution at Starbucks in 2025

Starbucks is shaking things up with a bold new addition to its menu, aiming to blend health-conscious choices with the daily ...

3hon MSN

Why Starbucks must start delivering big-time

The chart of the day What we're watching What we're reading Economic data releases and earnings I have had a checkered history with Starbucks (SBUX). As an analyst during the Howard Schultz CEO era, I ...

Hosted on MSN10mon

Starbucks' new CEO just started the job. Here's what he could shake up ...

Brian Niccol is now the CEO of Starbucks. That means big changes could be on the way. Niccol, who has spent six years as the CEO of Chipotle, officially took the reigns at Starbucks on ...

2don MSN

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

4don MSN

Starbucks CEO Brian Niccol promises a return to glory days: Opening Bid top takeaway

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.

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