Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.

As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

Six years after being saved from administration, HMV has deepened its community connections and prioritised in-store ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

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As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer ...

We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...

The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...

The fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost ...