After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Democrats suffered in 2024 from underwhelming turnout among some of their most crucial voting blocs, according to a new analysis of election data from the American Association of Political Consultants ...