Welcome to the Strategist’s first liveblog! When we found out Amazon had extended Prime Day from two to four whole days this year, we decided it was time for us to try something different too. Because we understand that,

Amazon.com Inc took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on its sprawling web store.

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.