Elon Musk says Apple is tilting the App Store in favor of OpenAI’s ChatGPT, and he’s threatening "immediate" legal action. Inside the escalating feud that could reshape AI competition.

Apple has rejected accusations from Elon Musk that its App Store stifles competiton, insisting it is "designed to be free and fair of bias." X owner Musk has threatened Apple with legal action after claiming it had made it "impossible" for apps to compete with ChatGPT-maker OpenAI in the store He also called OpenAI boss Sam Altman a "liar" - after Altman claimed Musk used his platform to "benefit himself and his own companies".

The rivalry between Elon Musk and Sam Altman has taken a new turn as competition in the artificial intelligence sector heats up. Musk has accused Apple of giving preferential treatment to OpenAI on its App Store,

During a recent online clash with Sam Altman, the CEO of OpenAI, Elon Musk experienced an unexpected twist when his own AI chatbot, Grok, publicly sided with Altman. The confrontation began after Musk accused Apple of unfairly promoting OpenAI’s ChatGPT in the App Store.

In March 2026, a jury will hear OpenAI's claims of a "years-long harassment campaign" by Musk via social media, press, and legal moves.

On Tuesday, Apple found itself the latest target of Elon Musk’s legal threats when the xAI CEO accused the tech giant of using unfair means to promote OpenAI’s ChatGPT over his company’s rival Grok chatbot in the App Store.