Learn the most important KPIs for measuring print media advertising campaigns and how to use them to improve your media sales strategy. Find out how to calculate reach, frequency, engagement ...

The supply chain may be slow this holiday season, but marketers can’t afford to be. Here’s how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.

IRVING, Texas — 7-Eleven Inc. is rolling out a new advertising campaign that spotlights the ways in which Speedway is the ultimate roadside partner.

Thanks to popular shows like “Squid Game,” plus price hikes and growing advertising revenues, Netflix on Thursday reported strong growth in the second quarter, beating analysts’ expectations ...

Bendes adds that Dunkin’, luggage brand Away, canned water brand Liquid Death, and social-media management platform Hootsuite have also used social-media content for real-world ad campaigns.

This new spot helps consumers recognize the three red flags common in most fraud attempts and encourages them to take an “active pause” to reflect and protect themselves before responding.

The NFL is encouraging athletes to chase more than just the ball, birdie or finish line. Chase Something, the league’s latest campaign created with the agency Zambezi and Fin Studios, heavily features ...

Posted: July 15, 2025 | Last updated: July 15, 2025 When looking at your advertising campaign there are a number of issues you must deal with.

A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, ...

What You Need To Know Nick Offerman is the voice of a new electric vehicle information campaign from the EV advocacy group, Veloz The national EV ad campaign will run in all 50 states — on ...

Nick Offerman is the voice of a new electric vehicle information campaign from the EV advocacy group, Veloz The national EV ad campaign will run in all 50 states — on television, online, on billboards ...