Google is bringing more ads to YouTube, as you'll see them when you pause video playback - here's why that's not a bad idea.

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.These pause ads aren't replacing the in-video ads either,

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.

It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too. Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response,