YouTube plans lower-priced, ad-free version of paid video tier
While YouTube may be best known for the free videos uploaded by users, the company also offers a variety of paid services. YouTube Premium is a $13.99-a-month package in the U.S. that lets subscribers ...
Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...
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GumGum: Contextual ads valued over identity-based spots
A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than ...
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YouTube Is in an Arms Race With Ad Blockers (And Ad Blockers Might Lose)
I’m sure you’ve heard that YouTube is no longer allowing content blockers on its platform. Developers of these content ...