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Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on ...

The excavation industry has long been driven by word-of-mouth referrals and traditional advertising methods. However, in ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...

Social media has become more than just a space for connection and entertainment, it is now a powerful driver of retail ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...