Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...

"Marketers still apply performance marketing KPIs to podcast ads, but it’s a different medium," Next Broadcast Media's Suzi Kuban said.

Social media has become more than just a space for connection and entertainment, it is now a powerful driver of retail ...

Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...

At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between ...

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...