The global elite is back in the Alps, and luxury resorts are taking over. But where does that leave Swiss winter sports fans?

The Capra’s newly launched Valais Ski Safari, an exclusive experience designed for those looking to explore Switzerland’s ...

There has never been a better time visit the Dolomites in the Italian Alps, with new luxury hotels and loads of recent ...

For decades, Switzerland’s pristine landscapes and elite reputation have made it a magnet for affluent travellers. The ...

In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

After over 150 years of elegantly cruising at the top, St. Moritz – the world's original ski resort – is finally starting to ...

In 2024, Switzerland hotels recorded 42.8 million overnight stays – the highest in over 50 years. A key driver? Luxury travellers, particularly from the US, who are flocking to the Alpine nation ...

In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing faster than any other category. Many of them were built in the early ...

However, the luxury segment has made massive gains in terms of its share. In 2010, four- and five-star hotels accounted for 4.8 million overnight stays. By 2023, that figure exceeded 6.2 million.