As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

It has partnered with marketing and analytics firm Naritiv to roll ... but the brand as a whole. While Macy?s Snapchat strategy is designed to create more awareness for a single day, Marriott?s is ...

The ability to test an app experience through a Snapchat lens is a brilliant marketing move ... reality app that enables users to live chat with friends using filters created by beauty brands to ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...