As UConn men’s and women’s basketball get ready for March Madness, the programs are at the center of a new NIL product from ...
USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college ...
Most of the biggest names have already found homes, but Aaron Rodgers is still out there. Track all the action right here.
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(Lawrenceburg, Ind.) - Noah Knigga has a trading card. The Lawrenceburg High School senior and soon to be Eastern Michigan University freshman football player appears in a limited edition 2025 Leaf ...
NFL free agency can provide a quick fix for teams facing a pressing need, and the Bears and Cardinals were among those who paid up to solve a problem.
Seahawks general manager and president of football operations discussed what has been a very eventful week for the franchise.
Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.
The Lions, who had the best record in the NFL at 15-2 before losing in the divisional round, added cornerback D.J. Reed, and ...
Fanatics' effort to parlay its merchandising strength into a one-stop shop for all sports-related purchases included an entry ...
In a market where a single trading card can command an eight-figure sum, never underestimate the lengths some fans will go to ...