When Taylor Swift first started making appearances at NFL games, few could have predicted just how much of an impact she would have on the league. Her presence at Kansas City Chief

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift with some of the boost.

The increase was larger than expected and means the cap will increase a minimum of $53 million over two years. Coincidentally, superstar singer Taylor Swift began regularly attending Chiefs games two years ago when she began dating tight end Travis Kelce.