"We're making it possible for more advertisers to access and test the benefits of AI-driven optimisation and personalised ...

Meta Platform's Threads, the app that Mark Zuckerberg launched in July 2023 to take on X, last week added ads in its mobile app in the United States and Japan as it seeks to monetize the platform used ...

That apart, the long-term sustainability of Threads’ competitive ad pricing is in question. Experts anticipate inclusion of ...

"Businesses will be able to extend their existing Meta ad campaigns to Threads—without the need for bespoke creative or additional resourcing—by simply checking a box in Ads Manager.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what ...

Meta tracks users even off its platforms--here's how to limit its data collection, block its trackers, and protect your privacy from surveillance advertising.

This marks the first step in Meta’s efforts to monetise Threads, which launched in July 2023 as a competitor to X (formerly ...

Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Meta Platforms is investing heavily in AI, wearables, and creator tools to enhance its services and drive growth in eFY25. Read more about META stock here.