Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Also nominated are the “Choose Your Own Adventure” gamebooks, Hess Toy Trucks, My Little Pony, Phase 10, the Pokemon Trading ...

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

As Batman Day 2024 approaches, DC fans are in for a special treat with the arrival of Harley Quinn and Poison Ivy Barbie ...