My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ponies were enshrined ...

"But for My Little Pony in particular, this year is extra validating. The beloved toy was a finalist ... were introduced in ...

Most parents probably know that their children aren’t going to be 100% open and honest with them. There are always going to ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

When it comes to finding the perfect gifts for girls in your life, from spirited toddlers to trendy teens, Walmart is your ...