After years as an also-ran, My Little Pony was enshrined in the National Toy Hall of Fame on Tuesday along with Transformers ...

Most parents probably know that their children aren’t going to be 100% open and honest with them. There are always going to ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

When it comes to finding the perfect gifts for girls in your life, from spirited toddlers to trendy teens, Walmart is your ...

Ever since the roles of Glinda (Ariana Grande) and Elphaba (Cynthia Erivo) were announced, style fans knew the promotional tour was going to be legendary. Both leading ladies have undergone the most ...

Want gifts for 9-year-old girls that they will love? How about one of these books, art ideas, dolls, or games to give at ...

It's Halloween! With it comes an excuse to share your best Halloween jokes and Halloween trivia tidbits that are sure to impress party guests and trick-or-treaters alike. If you love the spooky ...