Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Public betas for iOS 18.1, iPadOS 18.1, and macOS 15.1 just launched — and they're a big deal. Why? Because they all have ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

The iOS 18.1 public beta comes a day after Apple released a new testing version of the developer’s beta. In addition to iOS ...

Clearer calls on your iPhone are only a few easy steps away.

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Now you can get a glimpse of Apple Intelligence, but as always keep your wits about what you're getting into with beta ...

Anyone can install the new public beta, but you'll need an iPhone 15 Pro or a new iPhone 16 model to run Apple Intelligence.

Apple has decided it will avoid the issue by refusing to allow its generative AI software to be installed on a purchased ...

The $999 iPhone 16 Pro and $1,199 iPhone 16 Pro Max have everything we've come to expect in a year-over-year upgrade. They ...

The iPhone 16 Pro is one of the most unfinished products Apple has ever shipped. Almost all of its highlight features will ...