It’s a strategy that, as annoying as it is, has mostly worked. Inevitably, the features aren’t as good as the original, but that’s not the point. Instagram knows that it only has to make features that are good enough to keep people from wanting to go anywhere else.

Instagram has made changes in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.

Meta is testing a highly requested pause feature with a small group of users on Instagram Reels. The new feature is the latest sign that Meta is looking to capitalize on TikTok's uncertain future in the U.S. Previously, users have only been able to pause videos on Instagram Reels by tapping and holding on their screen.

When TikTok went off the air (to use a very old-fashioned phrase), there was a scramble to find an alternative to its shortform video feed — and a similar scramble by various social networks to provide that alternative. (In fact, while I was writing this, Tumblr launched its new Tumblr TV feature.) The question is: how successful are they?

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With TikTok still absent from app stores, Instagram is offering creators $10,000 to $50,000 per month to exclusively post Reels, according to The Information.

Users on TikTok are blocking Facebook and Instagram from their accounts, citing concerns that the Meta companies are changing their "For You" pages on the video platform. According to multiple users,

A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.

Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.

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More than 10,000 tourists descended on Roccaraso. They've been accused of leaving the area strewn with trash and lighting barbecues.

There will also be a live insights dashboard enabling you to track how your Instagram reels are performing. Though he initially didn't refer to TikTok or CapCut by name, Mosseri still appeared to ...