After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

Philadelphia Eagles star wide receiver A.J. Brown was caught in his Zen. He was spotted on camera reading "Inner Excellence" by Jim Murphy in the fourth quarter of the 22-10 wild-card playoff victory over the Green Bay Packers,

The one-book A.J. Brown book club has boosted Inner Excellence to the top of the Amazon bestseller list. The ebook is $9.99. And so this is as good a time as any for me to point out that each of my three novels — Father of Mine, Son of Mine, On Our Way Home — can be had in ebook form for the ridiculously low price of 99 cents each.

The Philadelphia Eagles wide receiver was spotted reading Jim Murphy’s “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life” on the sidelines during Sunday’s playoff game against the Green Bay Packers. The book soon took the top spot on the Amazon trending list.

After the game on Sunday, which the Eagles won over the Green Bay Packers, 22-10, Brown expounded on his reading matter, the self-help book “Inner Excellence,” by Jim Murphy. He summed up the book’s message as: “Have a clear mind, and remember that nothing else matters, negative or positive.”

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

"Inner Excellence" became the No. 1 book on Amazon's best-sellers list almost immediately after the Eagles' win over the Packers.

Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists. It has since skyrocketed to N

After the wide receiver was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.

A.J. Brown gave this author the best possible advertisement, even if it was by accident. While sitting on the sidelines during the Eagles‘ 22-10 victory over the Packers, perhaps looking for answers during a one-catch,