Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The Bandra-Worli Sea Link, a symbol of the city’s modern infrastructure, has become the canvas for a dynamic video projection ...

Rishabh Parakh, Director of SVA Media & Consultancy, shared, “We are proud to associate with CREDAI Chhattisgarh once again.

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.

In collaboration with OAP, Godrej Properties chose a distinctive and culturally resonant approach to announce its arrival in Indore. Together, they conceptualized and executed a groundbreaking visual ...

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners ...

Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to ...

The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising ...

On one side, Kalyan Jewellers presents a bold red creative featuring brand ambassador Amitabh Bachchan holding a gift card.

The Western Line portion of the contract includes 29 stations, spanning from Churchgate to Virar. The Central Line rights ...