SeptemberConference Program by Produced by ...

Deciding what the organization should look like (e.g., a single person, a pod, or an entire department) and whether it effectively supports the various marketing processes tied to the martech stack.

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

Along the way, he’s been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up ...

Structured data is code you can manually or automatically add to your site. This code makes additional context available to search engines about the page’s content, making it easier for them to ...

You meet people where they are through lifecycle marketing, segmentation and relevance. You ethically use cognitive biases, such as social proof, curiosity, or reducing the paradox of choice. You ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

John Premkumar is the vice president and head of delivery for the digital experience business at Infosys. He is an accomplished leader and an information technology (IT) professional, with over 25 ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Data Cloud Data Cloud provides the customer data that grounds Agentforce, making agents more contextually aware, knowledgeable and adaptable to customer needs. Data Cloud connects, unifies and ...