It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

DALLAS – After more than 100 years and 23 billion tiny toys, Cracker Jack is no longer adding those traditional surprises to its packages of caramel-coated popcorn. Plano-based Frito Lay, which owns ...

Say it ain’t so, Jack. For 125 years, Cracker Jack tempted our taste buds and curiosity with, as the old jingle goes, “candy-coated popcorn, peanuts and a prize.” Now, it’s taking away the prize. To ...

Buy me some peanuts and Cracker Jack. I don’t care if I never get back. And it’s pretty much the same way for Ken Carpenter of Chandler who has carried numerous boxes or bags of the caramel corn ...

Looks like if you head out to Safeco Field or Avista Stadium this summer, you better make sure you bring your smartphone with you, too. Cracker Jack, the caramel-coated popcorn and peanut snack that ...

As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...

Frito-Lay?s Cracker Jack is launching an Android gaming application this summer that aims to bring consumers back repeatedly as part of a rollout of new snack products. The new Cracker Jack app is ...

ROANOKE (WSLS 10) – Lovers of Cracker Jack popcorn will soon be in for a surprise when they go looking for the buried toy prize inside the box. The brand is bringing its 125-year tradition of ...

Frito-Lay is upending its tradition of including a physical prize with the peanut-and-popcorn treat. Now you'll get a QR code to scan for "mobile... Cracker Jack's Prize In The Box Will Now Be ...

The new Pepsi and Cracker Jack cola is filled with caramel, popcorn and peanut flavors Dave Quinn is the Deputy News Director at PEOPLE. He has been working at the brand since 2016, and is the author ...