Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The ...

A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to ...

Displayce is the pioneering European platform dedicated to optimising the purchase, impact, and quality of advertising ...

Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and ...

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation ...

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital ...

AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 ...

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly ...

In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X ...

The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered ...

Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing ...