Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...
MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...
Celebrating Republic Day with a pioneering step in banking.
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...
With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...
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